What Fuels Influence: The Connection Between Marketing & You

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Have you ever wondered why you consistently see the same banner ad follow you on every website you visit? Do you know why that is? Do you ever wonder why certain television commercials air during certain shows? If you answered yes to any of these questions then you may be more aware of marketing than you thought.

This is how my passion for advertising started.

For years I wanted to be a teacher- I enjoyed the thought of reading to a class of young children and writing math problems on the board. Continue reading

Would You Like a Banner Ad With That?

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Being in marketing, I am constantly thinking about how to effectively get a message across to a particular audience. I go through the process of looking at client budget, goals and objectives, determining a USP (unique selling point) and make a plan that involves media, timing and words that make sense. However, what I always try to do is put myself in the mind of the consumer. I know it has been said before, but you truly have to do your research and put yourself in their shoes. Let me explain.  Continue reading