Tag: consumer insights
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What Fuels Influence: The Connection Between Marketing & You
Have you ever wondered why you consistently see the same banner ad follow you on every website you visit? Do you know why that is? Do you ever wonder why certain television commercials air during certain shows? If you answered yes to any of these questions then you may be more aware of marketing than…
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Would You Like a Banner Ad With That?
Being in marketing, I am constantly thinking about how to effectively get a message across to a particular audience. I go through the process of looking at client budget, goals and objectives, determining a USP (unique selling point) and make a plan that involves media, timing and words that make sense. However, what I always…