Being in marketing, I am constantly thinking about how to effectively get a message across to a particular audience. I go through the process of looking at client budget, goals and objectives, determining a USP (unique selling point) and make a plan that involves media, timing and words that make sense. However, what I always try to do is put myself in the mind of the consumer. I know it has been said before, but you truly have to do your research and put yourself in their shoes. Let me explain.
While I was on one of my many nature walks earlier today I took a look around and saw trees blowing in the breeze, families riding on their bikes and walking their dogs and water trickling by the lake beside me and like many of us I breathed a sigh of relief..yes Summer is finally here. But, then I thought, well why must we wait for summer, or nice weather for that matter, to go on a walk and enjoy our surroundings. Also, as long as you’re careful (wearing sunscreen, sunglasses, or hats, etc) the sun can be a great thing for our mind and body.
I recently looked up an article on 15 reasons why the sun is good for you and came across some interesting statements. Aside from boosting levels of serotonin (The body’s natural happy hormone) and improving our overall mood, the sun can actually do the following
To be honest, I wasn’t sure what to write about today, so I spent a bit of time thinking to myself what inspiring, funny, or creative piece of knowledge can I share with you? There are some unique marketing campaigns happening such as what Tourism Calgary promoted in Toronto last weekend to entice Torontonians to visit the city, or the ongoing Ontario Election Debate…but I wanted to try something a bit different…
Welcome to my week in review:
Being in marketing and very much involved (and thinking) about money and the future I thought I would give my opinion on a trend that never seems to disappear- consumers plan to cut spending.
In a recent, article 72% of Canadians are concerned about the cost of living ranking retirement, taxes, and housing costs higher than health concerns! To me this doesn’t come as a shock, as a recent car owner and sole renter of a moderately priced apartment I would have to agree. The cost of living can really add up! The scary thing is we are the people that fuel the economy. Ontario is in debt, but in order to recovery every consumer must prioritize and way out what they want versus what they can reasonably afford. However, what if what they can reasonably afford doesn’t cover the basic necessities? What if this creates a standstill in our economy as it continue to decline? This can be a long standing debate from a business/economic stand point, so I’ll leave that to the professionals and tap into what it means as a marketer.
As part of my ‘getting back into volunteering‘ attitude I decided to invest my time helping out with some community gardens in my area through Ecosource. This past Saturday, myself, along with a few other volunteers joined forces to make Mississauga a bit more green.
Do you remember when I talked about empowerment and doing something that you have always wanted to do but have been too afraid to do or ‘didn’t have the time’? Well, never tell yourself this. Case in point, I thought I would never buy a car, I don’t need one, I’m too afraid, it’s too expensive, etc. All of these excuses I would make until I realized this…