Have you ever wondered why you consistently see the same banner ad follow you on every website you visit? Do you know why that is? Do you ever wonder why certain television commercials air during certain shows? If you answered yes to any of these questions then you may be more aware of marketing than you thought.
This is how my passion for advertising started.
For years I wanted to be a teacher- I enjoyed the thought of reading to a class of young children and writing math problems on the board.Continue reading
Everyday we are surrounded by decisions. What to wear, where to drive, what work needs to be done, or what’s the best thing to say in a difficult situation. What’s the better option? I have thought about this a lot this weekend as I am looking to move out of my high rise apartment and back into a basement apartment to save more money. You always hear that phrase ‘life is about making decisions’, well what if it’s also about marketing decisions?
Being in marketing, I am constantly thinking about how to effectively get a message across to a particular audience. I go through the process of looking at client budget, goals and objectives, determining a USP (unique selling point) and make a plan that involves media, timing and words that make sense. However, what I always try to do is put myself in the mind of the consumer. I know it has been said before, but you truly have to do your research and put yourself in their shoes. Let me explain. Continue reading
Being in marketing and very much involved (and thinking) about money and the future I thought I would give my opinion on a trend that never seems to disappear- consumers plan to cut spending.
In a recent, article 72% of Canadians are concerned about the cost of living ranking retirement, taxes, and housing costs higher than health concerns! To me this doesn’t come as a shock, as a recent car owner and sole renter of a moderately priced apartment I would have to agree. The cost of living can really add up! The scary thing is we are the people that fuel the economy. Ontario is in debt, but in order to recovery every consumer must prioritize and way out what they want versus what they can reasonably afford. However, what if what they can reasonably afford doesn’t cover the basic necessities? What if this creates a standstill in our economy as it continue to decline? This can be a long standing debate from a business/economic stand point, so I’ll leave that to the professionals and tap into what it means as a marketer.Continue reading
When I think of Easter I think of family,spring, chocolate, eggs and chocolate…did I mention chocolate? But, it also reminds me of something fun that you can do either with your family or friends and that’s egg decorating! Two companies (Egg Farmers of Canada and Crocs at the Toronto Zoo) have come up with a new concept that will change the way families think of Easter festivities.Continue reading
I’m really fascinated with the marketing industry so I recently started reading Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results By Bob Garfield and Doug Levy,which discuses the shift from companies simply advertising a product to building a relationship with the product and consumer (The Relationship Era). Not only is this book interesting and relevant, it’s pretty funny too (Notice how the title is both a play on of the saying can’t buy me love with the ever so popular ‘like’ button by Facebook..get it. HA).
It’s interesting to see just how much the digital and social world has taken marketing out of the hands of the company and into the consumers’.Continue reading
For those of you who have read my second addition of my ‘You Know You’re In Advertising When.’ I wanted to share with you the original. This one is more focused to a school environment, but it’s a good idea to post both to show you the difference. So, for your reading pleasure…enjoy.